Welcome to The Edge – a new content series that celebrates the achievements of Great Britain’s trailblazing snow sports athletes and explores what businesses can learn from their growing success. As proud partners of GB Snowsport, we’ll be following the team closely throughout this pivotal season.
Once thought of as an underdog, GB Snowsport has recruited and nurtured first-class talent and is now successfully taking on the best in the world — mirroring our own story at McGill and Partners. With the bold ambition of becoming a top five snow sports nation by 2030, they’re setting a new standard for performance and progress.
The Edge series dives into five themes that are crucial to both snow sports and business: Risk, Resilience, Innovation, Teamwork, and Leadership. Through the lens of elite athletes and business leaders, we examine how these qualities drive success – on the slopes and in the boardroom.
In this series, you’ll hear from alpine skier Billy Major on managing the risks of high-speed competition, and from snowboarding star Charlotte Bankes as she battles back to peak fitness after injury. Our team of experts weigh in on how risk management in sport parallels corporate strategy – from data-driven preparation to the need for fast, confident decision-making.
Later this season, we’ll introduce you to Para snowboarder Ollie Hill, whose resilience is propelling him to the top of his sport, and visually impaired skier Menna Fitzpatrick, whose extraordinary teamwork with her guide has made her Britain’s most decorated Winter Paralympian. We’ll also hear from the coaches and leaders behind GB Snowsport – the people driving new ideas, strong leadership, and helping the team reach its goal.
We are thrilled to be supporting GB Snowsport on this adventure.
Want to see how sport and business come together? Explore The Edge series now.